What Instagram’s New Business Tools Mean for Your Small Business

For small businesses on Instagram, life just got a whole lot sweeter. For years now, Instagram has proved itself as an effective digital marketing platform for businesses. Local shops, small businesses and organizations of all sizes have used it to raise awareness about their brands’ products and services, and showcase their personalities to their target audiences. In fact, according to …

Google’s RankBrain: What It Means to Your SMB

As a small business, having a solid search strategy is of utmost importance, as more than 77% of users conduct a Google search and 84% check a business website before making a purchase today. Additionally, as a small business, you may have to compete for real estate against larger, more established brands within the search engines. So by staying ahead …

10 Tips for Small Business Instagram Success

If your small business is in an industry that merits the use of visual brand storytelling – like art, travel and tourism, food and beverage, and many consumer products or retail brands, for example – you may want to consider jumping on the Instagram bandwagon. As of September 2015, Instagram hit 400 million monthly active users (MAUs) and is still …

5 Tips to Put Your Small Business on the Map with Local SEO

Optimizing your local small business so that it can be found within the search results is incredibly important to helping potential customers find information about your business, and driving foot traffic into small businesses. Local listing optimization is more important than ever because mobile users expect local business contact information to be easily accessible and accurate – and when it’s not, they …