Tentacle Inbound President Heather Physioc will be speaking live at the Kansas City SEMPO Cities event on Thursday, October 29, 2015. The event begins a 12 p.m. at the Sprint Accelerator on the University of Missouri - Columbia Campus, 704 Conley Ave., Columbia, MO 65211.
The Complex Web of Personalized Search
Heather Physioc, President, Tentacle Inbound - 1 p.m.
In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. Marketers who still sell rankings as a service, and brands who continue to obsess over this single metric, will be left in the dust. In a continually evolving effort to deliver the most relevant organic search results (and profitable ad experience) possible, Google is increasingly custom-tailoring, contextualizing and personalizing the search engine results pages, and even auto-suggested key terms when you begin typing your query, based on numerous criteria. Learn how search personalization works, how it affects your brand, and what you can do about it.
Heather's presentation will be part of a "State of Search Marketing" panel from 1 to 2 p.m.
As search engine marketing continues to evolve and change at a rapid pace, we’re constantly pressured to keep up and to show the value of it as a digital marketing discipline. SEO has been declared dead, has been renamed by some, and the long-term value questioned by others. Paid search has become an often overwhelming landscape with new ad networks for remarketing, native, social, and others constantly coming alongside the traditional search engine ad platforms. This session will take a look at the state of where search marketing is now and why it is a relevant investment in your digital marketing mix.
Get more information here: http://www.sempo.org/events/event_details.asp?id=675784&group=#ixzz3pVH3fFse