Heather Physioc Presenting On-Stage

Heather Physioc Speaking at KCSEMA Tue. Sep. 29, 2015

Tentacle Inbound President Heather Physioc will be speaking live at the Kansas City Search Engine Marketing Association meeting on Tuesday, September 29, 2015. The event begins a 6:30 p.m. at the Sprint Accelerator in the Crossroads Distict, 210 W. 19th Terr., Kansas City, MO 64108. The event is free, but a small cash donation is requested to help cover facilities costs.

Kansas City Search Engine Marketing Association Logo

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The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. Marketers who still sell rankings as a service, and brands who continue to obsess over this single metric, will be left in the dust. In a continually evolving effort to deliver the most relevant organic search results (and profitable ad experience) possible, Google is increasingly custom-tailoring, contextualizing and personalizing the search engine results pages, and even auto-suggested key terms when you begin typing your query, based on numerous criteria. Learn how search personalization works, how it affects your brand, and what you can do about it.

Read Heather's article about search results personalization here.

Jonathan Tucker
VP of Operations at Tentacle Inbound, LLC

Jonathan Tucker leads business operations and project management at Tentacle Inbound. He specializes in business analysis, needs assessment, summative and formative evaluation, task analysis, and more.


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