Tentacle Inbound President Heather Physioc will be speaking live at the Kansas City Search Engine Marketing Association meeting on Tuesday, September 29, 2015. The event begins a 6:30 p.m. at the Sprint Accelerator in the Crossroads Distict, 210 W. 19th Terr., Kansas City, MO 64108. The event is free, but a small cash donation is requested to help cover facilities costs.
The Complex Web of Personalized Search
In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. Marketers who still sell rankings as a service, and brands who continue to obsess over this single metric, will be left in the dust. In a continually evolving effort to deliver the most relevant organic search results (and profitable ad experience) possible, Google is increasingly custom-tailoring, contextualizing and personalizing the search engine results pages, and even auto-suggested key terms when you begin typing your query, based on numerous criteria. Learn how search personalization works, how it affects your brand, and what you can do about it.