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The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to …

Website Over-Optimization Checklist

This article provides a helpful guide to checking your website for potential over-optimization and tactics that may be causing more harm than good in the search engines. With the frequent deployments of Google’s Panda and Penguin algorithm updates, many SEOs and website owners are scrambling to keep up with the search engine’s mood swings and avoid penalties for tactics that …