5 Ways Business Analysis Boosts Your ROI

Business Analysis is a broad topic when it comes to digital marketing, but it is tremendously important when it is applied to the way your business operates. Put simply, the goal of business analysis is to identify business needs and determine solutions to problems. This is similar to the way that web analytics quantifies what’s working and not working for …

80% of Small Businesses Fail within 18 Months. Will Yours Be One?

It can be staggering to think that as many as eight in 10 small businesses will not succeed within their first 18 months of operation. When people start businesses, the last thing they want to think about is failure and financial ruin. The beginning can be an exciting time when you instinctively want to focus on the potential success rather than the potential …