3 Ways for Small Businesses to Capture New Customers That Don’t Depend on Google

For most small businesses, Google likely accounts for a large portion of their customers – possibly even the vast majority. I don’t have to tell you how critical Google has become in the last 10 years, or that millions of people are searching in Google right now as you read this article. So if Google continues to be a powerful …

Is Social Media Worth It for Small Businesses?

The Small Business Owner’s Dilemma Owning a business is hard work. On any given day, you’re being pulled in a million different directions, you’re exhausted after staying up way later than humans should, and you’re strapped for cash. For many, running your own business can feel like raising children. It can mean great sacrifice and unbelievable stress on your mind …

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …