Google’s RankBrain: What It Means to Your SMB

As a small business, having a solid search strategy is of utmost importance, as more than 77% of users conduct a Google search and 84% check a business website before making a purchase today. Additionally, as a small business, you may have to compete for real estate against larger, more established brands within the search engines. So by staying ahead …

Robot Head

The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to …

Website Over-Optimization Checklist

This article provides a helpful guide to checking your website for potential over-optimization and tactics that may be causing more harm than good in the search engines. With the frequent deployments of Google’s Panda and Penguin algorithm updates, many SEOs and website owners are scrambling to keep up with the search engine’s mood swings and avoid penalties for tactics that …

Should the Uncouth “Rick Santorum” Definition be Removed from Google?

Short Answer: No way. (I originally tried to post this comment in response to this article on Search Engine Land but it didn’t display, so here it is. Some of this might not make sense unless you’ve read their article first.) An impact on the country? A little stretchy there. The only impact I see on the country is a …