The Ultimate Step-by-Step Guide to Website Domain Migration

Several of our clients have gone through the rebranding process, including but not limited to the migration of a website from one domain to another. This change is inherently high-risk to past efforts in search engine optimization – especially for well-established websites with a lot of domain authority and history, as well as content that tends to rank and perform …

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …

Understanding Multi-Channel Funnels & Conversions

This article gives an overview of what multi-channel funnels are, why measuring the whole funnel before the conversion is important, and several ways you can take action on the data from Google Analytics Multi-Channel Funnels feature. Let’s say a user performs some Google searches and clicks through to your website. Then let’s say that user also clicks a link in …

The Google Analytics (not set) and (not provided) Nightmare

In this article we explain the difference between (not set) and (not provided) in Google Analytics, share data from one of my sites showing the (not provided) keywords, and walk you through the changes we made that helped us resolve the (not set) issue in Google Analytics. The impact of Google Analytics displaying (not set) and (not provided) has been a hot …