6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …

Understanding Multi-Channel Funnels & Conversions

This article gives an overview of what multi-channel funnels are, why measuring the whole funnel before the conversion is important, and several ways you can take action on the data from Google Analytics Multi-Channel Funnels feature. Let’s say a user performs some Google searches and clicks through to your website. Then let’s say that user also clicks a link in …