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The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to …

Is Social Media Worth It for Small Businesses?

The Small Business Owner’s Dilemma Owning a business is hard work. On any given day, you’re being pulled in a million different directions, you’re exhausted after staying up way later than humans should, and you’re strapped for cash. For many, running your own business can feel like raising children. It can mean great sacrifice and unbelievable stress on your mind …

How to Manage Your Business’s Reputation Online

As a business owner, having a sterling reputation is probably of the utmost importance to you. Not only is it your personal reputation on the line for running a successful business, but your bottom line is at stake, too. With the growth of the Internet came the growth of mobile search, local listings, online product and service reviews, and a …

My Top 5 MozCon 2011 Sessions (Seattle, WA)

Heather with Roger (MozBot) Well MozCon 2011 in Seattle, WA was excellent! The new knowledge was plentiful, the planning was primo, and the food was incredible – tons of vegetarian options and lots of snack times! Frequent breaks were necessary to refresh our brains every few hours so we could cram more giant piles of information in. Aside from a …