Google’s RankBrain: What It Means to Your SMB

As a small business, having a solid search strategy is of utmost importance, as more than 77% of users conduct a Google search and 84% check a business website before making a purchase today. Additionally, as a small business, you may have to compete for real estate against larger, more established brands within the search engines. So by staying ahead …

5 Tips to Put Your Small Business on the Map with Local SEO

Optimizing your local small business so that it can be found within the search results is incredibly important to helping potential customers find information about your business, and driving foot traffic into small businesses. Local listing optimization is more important than ever because mobile users expect local business contact information to be easily accessible and accurate – and when it’s not, they …

Robot Head

The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to …

My Top 5 MozCon 2011 Sessions (Seattle, WA)

Heather with Roger (MozBot) Well MozCon 2011 in Seattle, WA was excellent! The new knowledge was plentiful, the planning was primo, and the food was incredible – tons of vegetarian options and lots of snack times! Frequent breaks were necessary to refresh our brains every few hours so we could cram more giant piles of information in. Aside from a …