How to Manage Your Business’s Reputation Online

As a business owner, having a sterling reputation is probably of the utmost importance to you. Not only is it your personal reputation on the line for running a successful business, but your bottom line is at stake, too. With the growth of the Internet came the growth of mobile search, local listings, online product and service reviews, and a …

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …