Our Powers Combined: How Social & SEO Influence Each Other

Digital marketing channels are incredibly powerful tools to raise awareness of and interest in your brand. But these channels don’t operate at their maximum potential in silos. Each marketing channel has the potential to influence one another, and when executed well, can mean the sum of coordinating your digital marketing efforts is greater than that of its individual parts. True cross-channel …

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …

Understanding Multi-Channel Funnels & Conversions

This article gives an overview of what multi-channel funnels are, why measuring the whole funnel before the conversion is important, and several ways you can take action on the data from Google Analytics Multi-Channel Funnels feature. Let’s say a user performs some Google searches and clicks through to your website. Then let’s say that user also clicks a link in …