Is Social Media Worth It for Small Businesses?

The Small Business Owner’s Dilemma Owning a business is hard work. On any given day, you’re being pulled in a million different directions, you’re exhausted after staying up way later than humans should, and you’re strapped for cash. For many, running your own business can feel like raising children. It can mean great sacrifice and unbelievable stress on your mind …

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …