Google’s RankBrain: What It Means to Your SMB

As a small business, having a solid search strategy is of utmost importance, as more than 77% of users conduct a Google search and 84% check a business website before making a purchase today. Additionally, as a small business, you may have to compete for real estate against larger, more established brands within the search engines. So by staying ahead …

5 Tips to Put Your Small Business on the Map with Local SEO

Optimizing your local small business so that it can be found within the search results is incredibly important to helping potential customers find information about your business, and driving foot traffic into small businesses. Local listing optimization is more important than ever because mobile users expect local business contact information to be easily accessible and accurate – and when it’s not, they …

3 Reasons to Start SEO During a Website Build, Not After

Having a website is no longer optional for businesses to have long-term success and growth. Especially in the U.S. where the vast majority of people rely on the web for information, and even more now that mobile is exploding, current and future customers expect that your business will have a presence online to help them get the information they need. We …

Website Over-Optimization Checklist

This article provides a helpful guide to checking your website for potential over-optimization and tactics that may be causing more harm than good in the search engines. With the frequent deployments of Google’s Panda and Penguin algorithm updates, many SEOs and website owners are scrambling to keep up with the search engine’s mood swings and avoid penalties for tactics that …

MozCon 2011 – Sessions I’m Most Looking Forward To

I hop on a plane this afternoon to head to beautiful Seattle, Washington for MozCon 2011. According to their site, I’ll learn new advanced strategies and techniques from the biggest names in SEO, preview some new SEO tools that will be beneficial to my clients and sites, and network with tons of people like myself from all over the world. …