Summary of Structured Data: Schema, Microformats and RDFa

In this article you’ll learn what structured data is and why it matters, and get a high-level understanding of how to implement it on your website. Contrary to common misconceptions, sitemaps and microdata are not the same thing. A prioritized sitemap emphasizing the most frequently updated and/or important content on your website is indeed helpful, but it will not appeal to Google …