5 Lessons Batman Can Teach Small Businesses About Marketing

Batman, a fictional character created by artist Bob Kane and writer Bill Finger in 1939, was not just a crime-fighting hero in a Batsuit living a double life. He was a brilliant marketer and didn’t even know it. Below are five lessons that Batman can teach small business owners about marketing. #1. Details Matter Every detail about Batman is on-brand. …

5 Tips for Using DIY Images to Engage Potential Customers for Your Small Business

A great way for small business owners to engage potential customers is through the use of stunning, engaging images. Choosing the right images for your digital presence, whether on your brand’s website, in your email marketing, or on your social media profiles – will greatly assist in telling your story and engaging your potential customer. Photos can tell your potential …

3 Ways for Small Businesses to Capture New Customers That Don’t Depend on Google

For most small businesses, Google likely accounts for a large portion of their customers – possibly even the vast majority. I don’t have to tell you how critical Google has become in the last 10 years, or that millions of people are searching in Google right now as you read this article. So if Google continues to be a powerful …

5 Ways Business Analysis Boosts Your ROI

Business Analysis is a broad topic when it comes to digital marketing, but it is tremendously important when it is applied to the way your business operates. Put simply, the goal of business analysis is to identify business needs and determine solutions to problems. This is similar to the way that web analytics quantifies what’s working and not working for …

10 Tips for Small Business Instagram Success

If your small business is in an industry that merits the use of visual brand storytelling – like art, travel and tourism, food and beverage, and many consumer products or retail brands, for example – you may want to consider jumping on the Instagram bandwagon. As of September 2015, Instagram hit 400 million monthly active users (MAUs) and is still …