Is Social Media Worth It for Small Businesses?

The Small Business Owner’s Dilemma Owning a business is hard work. On any given day, you’re being pulled in a million different directions, you’re exhausted after staying up way later than humans should, and you’re strapped for cash. For many, running your own business can feel like raising children. It can mean great sacrifice and unbelievable stress on your mind …

The Difference Between B2B and B2C Digital Marketing for Small Businesses

Many small business owners must be fluent in marketing not only to consumers, but also to other businesses. For example, a car parts distributor may need mechanics at auto shops to buy their parts as much as they need the individual DIY fixer upper to grab one off the shelf. It can be a different animal to market to other businesses than to …