What Instagram’s New Business Tools Mean for Your Small Business

For small businesses on Instagram, life just got a whole lot sweeter. For years now, Instagram has proved itself as an effective digital marketing platform for businesses. Local shops, small businesses and organizations of all sizes have used it to raise awareness about their brands’ products and services, and showcase their personalities to their target audiences. In fact, according to …

10 Tips for Small Business Instagram Success

If your small business is in an industry that merits the use of visual brand storytelling – like art, travel and tourism, food and beverage, and many consumer products or retail brands, for example – you may want to consider jumping on the Instagram bandwagon. As of September 2015, Instagram hit 400 million monthly active users (MAUs) and is still …

Our Powers Combined: How Social & SEO Influence Each Other

Digital marketing channels are incredibly powerful tools to raise awareness of and interest in your brand. But these channels don’t operate at their maximum potential in silos. Each marketing channel has the potential to influence one another, and when executed well, can mean the sum of coordinating your digital marketing efforts is greater than that of its individual parts. True cross-channel …

Is Social Media Worth It for Small Businesses?

The Small Business Owner’s Dilemma Owning a business is hard work. On any given day, you’re being pulled in a million different directions, you’re exhausted after staying up way later than humans should, and you’re strapped for cash. For many, running your own business can feel like raising children. It can mean great sacrifice and unbelievable stress on your mind …

6 Commandments of Social Media: How to Do it Well and Measure KPIs That Actually Matter

Like most business owners, I appreciate data. More importantly, I appreciate useful, actionable data. I want metrics that give me real insights, allow me to make good marketing decisions, and take real action in the moment. I don’t want fluff that doesn’t tell me anything of value. Good information about social media marketing efforts can help me decide which social …