5 Lessons Batman Can Teach Small Businesses About Marketing
Batman, a fictional character created by artist Bob Kane and writer Bill Finger in 1939, was not just a crime-fighting

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Google’s RankBrain: What It Means to Your SMB
As a small business, having a solid search strategy is of utmost importance, as more than 77% of users conduct

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5 Ways Business Analysis Boosts Your ROI
Business Analysis is a broad topic when it comes to digital marketing, but it is tremendously important when it is

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Heather Physioc Presenting On-Stage
Heather Physioc Speaking at Kansas City SEMPO Cities Thu. Oct. 29, 2015
Tentacle Inbound President Heather Physioc will be speaking live at the Kansas City SEMPO Cities event on Thursday, October 29, 2015. The

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Heather Physioc Speaking at Mid-Missouri PRSA Fall Conference Thu. Oct. 22, 2015
Tentacle Inbound President Heather Physioc will be speaking live at the Mid-Missouri Public Relations Society of America (PRSA) fall conference on Thursday, October 22,

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5 Tips to Put Your Small Business on the Map with Local SEO
Optimizing your local small business so that it can be found within the search results is incredibly important to helping

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80% of Small Businesses Fail within 18 Months. Will Yours Be One?
It can be staggering to think that as many as eight in 10 small businesses will not succeed within their first 18 months

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How to Make it as a Small WordPress Business
Heather Physioc, President of Tentacle Inbound, will speak to the Kansas City WordPress MeetUp group on Thursday, August 13 at

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Tentacle Inbound Matching $500 in Donations to KC Pet Project through June 30!
All of us at Tentacle Inbound, LLC are deeply passionate about our pets, and supporting organizations in our local ‪‎Kansas

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Kansas City Skyline
Tentacle Inbound at WordCamp KC 2015
Tentacle Inbound President Heather Physioc has been selected to speak at WordCamp Kansas City 2015 on Saturday, June 13, 2015

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The Difference Between B2B and B2C Digital Marketing for Small Businesses
Many small business owners must be fluent in marketing not only to consumers, but also to other businesses. For example, a

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WordPress Vulnerabilities Call for Prompt Website Updates
Most of our small- and medium-size business clients rely on the excellent content management system WordPress for their websites. One of

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8 Awesome Apps for Running a Small Business
Tentacle Inbound specializes in serving all the digital marketing needs of small- and medium-sized businesses across the U.S. But beyond

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Understanding the Robots.txt File for Non-Developers
Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the

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The Ultimate Step-by-Step Guide to Website Domain Migration
Several of our clients have gone through the rebranding process, including but not limited to the migration of a website

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3 Reasons to Start SEO During a Website Build, Not After
Having a website is no longer optional for businesses to have long-term success and growth. Especially in the U.S. where

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Website Over-Optimization Checklist
This article provides a helpful guide to checking your website for potential over-optimization and tactics that may be causing more

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How iFrames (Don’t) Affect SEO
This article will explain what an iframe is, how they are currently used, and how they can affect your search

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Understanding Multi-Channel Funnels & Conversions
This article gives an overview of what multi-channel funnels are, why measuring the whole funnel before the conversion is important,

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Should I Build a Mobile App for My Business?
This article will help you learn the difference between a mobile website and a mobile application, and help you determine

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Infinity Percent (∞%) Increase in Google Analytics
Saw this in Google Analytics today. Click to Enlarge: I can't recall what they put in place of this percentage

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Women & Feminism in the Tech Job Space
A story came across my feed that an Ohio college halted construction until an allegedly sexist "Men Working" sign was

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“Completely Wrong” Mitt Romney Image Search Results Aren’t a Google Bomb
If you do a Google Images search for the key term "completely wrong," your feed will be flooded with images

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Difference Between Computer, Operating System, Browser and Search Engine
Do you get overwhelmed or confused when your designer, web developer or granddaughter is trying to explain things? That's ok.

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Links from Infographics Next on the Chopping Block?
I don't personally use infographics often explicitly as a linkbuilding tactic. Instead I use infographics as a content enhancement tactic,

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Google Fiber Announcement in Kansas City Today
Kansas City is abuzz with anticipation of the long-awaited Google Fiber announcement today, scheduled for about 11 a.m. CST. The

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Summary of Structured Data: Schema, Microformats and RDFa
In this article you'll learn what structured data is and why it matters, and get a high-level understanding of how

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How do I allow search engines to crawl and index restricted content?
So you have white papers, articles or other information reserved for registered users or paying customers only on your site.

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What Bing Shouldn’t Do to Compete with Google
I am 100% pro non-Google search engines. I am pro competition, I am pro options, I am pro a constant

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Should the Uncouth “Rick Santorum” Definition be Removed from Google?
Short Answer: No way. (I originally tried to post this comment in response to this article on Search Engine Land

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My Top 5 MozCon 2011 Sessions (Seattle, WA)
Heather with Roger (MozBot) Well MozCon 2011 in Seattle, WA was excellent! The new knowledge was plentiful, the planning was

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MozCon 2011 – Sessions I’m Most Looking Forward To
I hop on a plane this afternoon to head to beautiful Seattle, Washington for MozCon 2011. According to their site,

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