Email marketing is a valuable way to turn your past customers into loyal repeat customers, and to disseminate important information related to your business that can help benefit them. An important part of your inbound marketing mix, email marketing can play a critical role in the conversion funnel that drives customers to the final purchase.
Tentacle Inbound can help you build healthy, robust email marketing contact lists, as well as manage your email marketing campaigns. We help you craft the best possible content to make your email marketing messages "nutritious" for your readers, in an aesthetically pleasing way that coordinates with your brand. We can consult with you on how to improve the open rate with your email subject lines, increase click-throughs to the links in your emails, and deliver as much value as possible to your email recipients. We can also assist with A/B testing various elements your email strategy to find the ones that perform the best and make the greatest impact on your business goals.
Our firm's email marketing platform of choice is MailChimp, but we are also quite comfortable working with other CRM and email management services like Constant Contact. We are also well-versed in the CAN-SPAM Act to ensure your campaigns are fully complaint. Contact us today to learn how we can help you with your email marketing.