Pay-Per-Click advertising (PPC) is a bit like fire – dangerous in the hands of an inexperienced marketer, yet one of the most powerful and effective marketing tools when utilized correctly.
PPC marketing is the ultimate in capturing conversions. Whether your goal is sign-ups, leads, or sales through your website, PPC campaigns traditionally convert better than any other form of online paid media. And since you only pay when someone clicks your ad, you can rest assured your ad budget is going toward putting your brand and product in front of an already interested audience.
PPC is one of the most effective uses of your budget, but caution is advised. A campaign set up incorrectly can deplete your budget without much to show for it. The Google AdWords interface has made it simple for just about anyone to begin PPC campaigns, but there is not much support for the advertiser after the initial set up outside automatically generated suggestions.
Many of these suggestions (which are almost always on how you can get more clicks) can actually do more harm to your campaign than good. They don’t take into account your unique goals or circumstances, or the quality of the clicks you are getting. For example, Google may suggest you add the word ‘free’ or ‘cheap’ to your keyword set because you will get more traffic. But if you’re looking to sell a product, all you’ve done is paid to get people to your site who are highly unlikely to purchase anything.
That's where we come in. We know how to read between the lines with Google's default suggestions, and we know how to tailor a paid search strategy so your spend is highly targeted and most likely to convert to leads, sales or whatever your desired conversion is.
Like SEO, the world of PPC is constantly changing. New social platforms, networks, algorithm changes, etc., all require a nimble approach to marketing. With more than 10 years of experience in the industry and professionals who have handled more than $1,000,000 per month in PPC budget, you can rest assured your campaigns are in good hands at Tentacle Inbound.
We offer PPC services in the following environments:
- Search Engines: Google AdWords, Yahoo/Bing AdCenter, Baidu, etc.
- Social Media Sites: Facebook, Twitter, LinkedIn, VK, Weibo, etc.
- Display Advertising & Retargeting: Multi-Network, Run-of-Network, Site-Specific
- Online Radio: Spotify, Pandora, etc.
- Got something else in mind? Just ask!